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Technology’s Impact on the Value of Financial Advice

13/04/2013 20:32

Mitchell S. Rock, a senior vice president at Morgan Stanley, said social media, though not Twitter, had become an additional marketing tool for his group.
WE use technological shortcuts for things from simple tasks like booking vacations and buying books to more consequential matters like searching for a new home or trying to diagnose our ailments.
Paul Sullivan writes about strategies that the wealthy use to manage their money and their overall well-being.
But is the technology good enough to replace guidance from financial advisers? Or is technology actually good for advisers because they can use it to do their jobs better?
Several new reports look at what technology will mean for an adviser, who, at his or her best, protects people from their worst investment ideas. And that brings up a corollary question: What will this trend, and enormous investment, in technology mean for the clients, the people whose money is at stake?
It seems almost heretical to propose that technology will not make a service better. But after reading the reports and talking to advisers who have embraced technology, I was not sure that this emphasis was going to be better for clients.

Zdroj: https://www.nytimes.com/2013/04/13/your-money/technologys-impact-on-the-value-of-financial-advice.html?ref=technology

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