Armed with $12m of new funding, developer hopes to follow in the lucrative footsteps of Supercell.
The phrase "mobile-first" continues to be en vogue for a range of media and entertainment services. But in the world of social gaming, "tablet-first" is becoming just as popular a strategy.
Publisher Crowdstar is the latest to adopt it, having raised $12m of new funding to tilt its business more towards tablets, and away from web games on Facebook – although the social network will continue to be a key ingredient in the company's mobile games.
"We've completely switched to mobile and the focus will be on tablets," chief executive Jeffrey Tseng tells TechCrunch, which reports that Crowdstar will release two new games later this year under the new approach.
The company is already active on iOS and Android with a notably female-focused range of games that include Top Girl, Top Stylist, Modern Girl and Mermaid World.