Because Duke University wants this story to keep going.
Rolling Stone is reporting that famed Duke porn star Belle Knox will be hosting her own online reality show, "The Sex Factor," beginning this fall.
The premise? Eight male and eight female actors compete for $1 million and the chance to shoot a scene with the Duke student, who made headlines this year when she revealed to various media outlets that she appears in porn films in order to pay her school bills.
Rolling Stone reports the show will be filmed in San Francisco.