Apply now to be the next Google Maps Trekker

We’re working to build the very best map of the world, and we’d love your help to do it. Today we’re kicking off a pilot program that enables third party organizations to borrow the Street View Trekker and contribute imagery to Google Maps. For the first time ever, this program will enable organizations to use our camera equipment to collect 360-degree photos of the places they know best -- helping us make Google Maps more comprehensive and useful for all. This program is part of our ongoing effort to make it possible for anyone to contribute to Google Maps.
Our first partner, the Hawaii Visitors and Convention Bureau (HVCB), has already begun using the Trekker to take photos of the most popular, well-trafficked sites on the Hawaiian islands for future inclusion on Google Maps.

Source: https://google-latlong.blogspot.cz/2013/06/apply-now-to-be-next-google-maps-trekker.html