Created by HLG Studios and Blip TV, The 7-11 Road Trip Rally was an ambitious branded entertainment campaign and a reality series in which two teams (one starting from the East Coast, one from the West Coast) raced across the country, eating at 7-Eleven’s and competing in challenges until they reached their final destination: the INDY 500.
Hillary Bergmann production managed this enormously successful campaign. In addition to helping audition the participants, she organized all trip logistics, planned sponsor challenges, and ensured the timely release of the daily episodes.