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Rothermere: we are experimenting with online charging model

17/04/2013 16:00

The Daily Mail's chief says the company is "actively thinking" about charging readers to access some material on its website, according to the Daily Telegraph.
Viscount Rothermere, chairman of the Daily Mail & General Trust (DMGT) whose family owns 21% of the media group, is quoted as saying it would start experimenting with a so-called freemium model - one which charges for certain premium content.
Rothermere was speaking at yesterday's Newsworks' Shift 2013 conference in London. In a report on his speech by MediaTel, he said there were no plans to place MailOnline's content behind a paywall.
But he did speak of experimentation involving Daily Mail Plus, its interactive app, for which readers already pay.
He is quoted in the Telegraph report as saying: "At the moment we've got no hard and fast plans to do anything… but we have started to look at premium content and we are trying to understand how we might find a mechanism to start charging for that."

Source: http://www.guardian.co.uk/media/greenslade/2013/apr/17/viscount-rothermere-charging-for-content

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