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Microsoft asks: What’s your online privacy type?

22/04/2013 16:58

What’s your privacy type? That’s the question Microsoft is asking with a new consumer campaign that’s focused on measuring consumer attitudes toward online privacy.
As part of its new initiative, the tech giant has put out a quiz asking people to assess their attitudes about online privacy. The spectrum goes from the unconcerned “Casual Surfer” to those who say “Privacy Please.”
Mary Snapp, Corporate Vice President & Deputy General Counsel at Microsoft, said that the quiz is supposed to get people talking about their attitudes toward online privacy.
“It assesses how much you are interested in managing access to your information online,” she said in an interview with The Washington Post. “It enables you to talk about privacy choices with your friends and family.”
Snapp said Microsoft is interested in getting feedback from consumers about their privacy choices, having heard from them that it’s a subject of growing concern as they put more data online.
But while Microsoft has heard that its users are very concerned about privacy, they’re less sure about how to address those worries.

Source: http://www.washingtonpost.com/business/technology/microsoft-asks-whats-your-online-privacy-type/2013/04/22/e914d38a-ab41-11e2-a8b9-2a63d75b5459_story.html

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