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Instagram introduces web embeds for photos and videos

18/07/2013 18:35

Facebook's app continues to take the battle to Vine by trying to spread its content across more websites.
Good news for fans of first-world problem-solving! You can now embed Instagram photos and videos on websites. Grab a friend, pop The Pogues' Fiesta on the stereo, and celebrate (while, obviously, Instagramming a tilt-shifted Hudson-filtered snap of your capering for posterity).
Yes, it's fair to say that the inability to easily embed Instagram content outside social networks hasn't been a huge problem for most of the app's 130m users, who've seemed happy with its ability to share pics and vids on Facebook, Twitter, Tumblr, Flickr and Foursquare as well as Instagram itself.
Those people will be blissfully unaware of Instagram's announcement of "Instagram web embeds" yesterday, but it's interesting for another reason: how it positions Instagram as a source for the media against rivals like Twitter's Vine.
It's easy enough to embed something from Instagram on a website now, as the company's announcement blog post explains.

Source: http://www.guardian.co.uk/technology/appsblog/2013/jul/11/instagram-web-embeds?INTCMP=ILCNETTXT3487